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4.8 Chapter Summary

Now that you have completed this chapter, you should be able to:

  1. Understand the warning response process , and how message content and style can impact each step.
    1. The six steps discussed were:
      1. Hearing
      1. Understanding
      1. Believing
      1. Personalizing
      1. Deciding/responding
      1. Confirming
  1. Understand and apply alerting criteria in making the decision whether and/or when to issue an NWEM.
    1. Use Job Aid #2, Warning Decision Tree, to assist you in the decision process.
  1. Use the journalistic approach to message content elements, to ensure that essential information is included in your message.
    1. Who? What? When? Where? were discussed in the context of the NWEM description element.
    1. Why? and How? were discussed in the context of the NWEM instruction element.
  1. Apply principles of style in the composition of NWEMs.
    1. The five style elements discussed were:
      1. Specificity
      1. Consistency
      1. Certainty
      1. Clarity
      1. Accuracy
  1. Develop or adapt templates to pre-plan and pre-design NWEM specific messages.
    1. Use Job Aid #3, Generic NWEM Template, to assist you with design.
  1. Identify methods for monitoring public response, and incorporate a monitoring system into plans or procedures.

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